"User Experience (UX) is where strategy must begin for consumer-oriented businesses.” – Aaron Forth, Director of Product Design at Intuit’s Personal Finance Group   UX has been a key driver behind the development of Mint.com, the leading online personal finance site. Aaron Forth oversees Mint’s design team and product development team, which collaborate directly to ensure that the end results provide users with the...

  I'm Nir Refuah, VP Creative of the Digital Division in McCann Erickson israel, and I was in charge of the two campaigns that won a hive award (Opticana typing errors, Yellow's Saddest Facebook friend). I did them both 6 months ago in my former title – Head of Content Development, so I'll take the credit for the data and content strategy and get all the...

I start podcasting to be famous. That's not what I told myself, of course. I had lots of good excuses about wanting to debate smart people and offer useful content for my clients. But you really can't start a podcast without somewhere in the back of your mind thinking that the whole thing might make you a celebrity of sorts. Now two years into...

So check me out; I won an award for my blog! As you can imagine, I am both thrilled and humbled. However, I was caught a bit off guard when the Hive Awards asked the winners to post something about the inspiration for starting a blog. I have always thought that question was something akin to “Why do think anyone cares about the cheese sandwich you had for lunch?” Indeed, I too once thought blogging was not unlike producing a one man stage production; the ultimate in egotism....

Last week, we found out that our humble little Software Testing Blog won the Hive Award at SXSW as the top business software blog. We’re honored to make this prestigious list, along with brands we love such as HowStuffWorks, Nokia, Nike, HBO and About.com. Part of the reason this blog has been so successful in the past year is how infrequently we talk about ourselves (ugh, boring). Well, I’m allowing myself to break that...