Winners Profile #8: Mint.com’s Aaron Forth on the Importance of UX
"User Experience (UX) is where strategy must begin for consumer-oriented businesses.” – Aaron Forth, Director of Product Design at Intuit’s Personal Finance Group UX has been a key driver behind the development of Mint.com, the leading online personal finance site. Aaron Forth oversees Mint’s design team and product development team, which collaborate directly to ensure that the end results provide users with the highest level of features both online and across platforms without disturbing UX. From the early ...